KB Securities Launches Brand Advertising Campaign "Ttukttak SONG"

On September 18, KB Securities announced the launch of its new brand advertising campaign, "Ttukttak SONG," designed to provide an easy and approachable investment experience.

This campaign builds on the "Eunbin Goblin" character, portrayed by actress Park Eunbin earlier this year, and further reinforces the "Kkaebi Securities" brand image by delivering the slogan "Investing, Ttukttak!" through a catchy song.

The commercial features an uplifting melody and lyrics such as "Go up, up, Ttukttak, everything goes well, well, Ttukttak," depicting everyday worries being magically solved in an instant. Scenes include a woman in pajamas instantly transforming into a career woman, a difficult T-shaped parking maneuver resolved with a simple hip movement, a skinny man becoming muscular, and a messy house being tidied up in a flash.

More than just playful exaggeration, the campaign uses an addictive song and visuals to effectively communicate that investing is not difficult and can be started easily and conveniently. The climax of the advertisement features the Eunbin Goblin character inside the "KB M-able" app, emphasizing the campaign's core message with the narration, "Investing should be easy for everyone, Kkaebi Securities."

KB Securities has expanded this campaign beyond a simple brand song, introducing sports-themed content featuring baseball and golf. The "Victory Fairy Song" is inspired by Korea’s iconic baseball cheering culture, while the "Birdie Fairy Song" is based on golf, a sport popular across generations. Both songs humorously capture the "moment of victory" that everyone desires, using the unique wit and imagination of Kkaebi Securities. Notably, these two derivative contents were produced using artificial intelligence (AI) animation, naturally aligning the ease and simplicity of the production process with the campaign’s "Ttukttak" message, and showcasing a differentiated level of creativity.

A KB Securities representative explained, "With Ttukttak SONG, we aimed to go beyond a simple brand song and deliver the somewhat heavy topic of investment as a fun and catchy tune that fits naturally and cheerfully into everyday and sports moments." The representative added, "Since KB Securities ranked first in overall satisfaction in the '2025 Securities App Consumer Satisfaction Survey' conducted by the Korea Consumer Agency, we will continue to do our best to provide customers with the best investment experience."

The new commercial will be available from September through various media, including the KB Securities YouTube channel "Kkaebi Securities Marble TV," as well as radio, TV, and digital sports broadcasts.

This content was produced with the assistance of AI translation services.