Samil PwC, Only Korean Accounting Firm to Attend 'IAA Mobility 2025'
Independent Booth Operation
Panel Discussions with Over 100 Industry Experts
Samil PwC was the only domestic accounting firm to participate in Europe’s largest motor show, "IAA Mobility 2025."
On September 18, Samil PwC announced that the PwC Automotive team operated an independent booth called the "Smart Mobility Space" at the IAA Mobility event held in Munich, Germany, on September 9. IAA Mobility is one of the world's four major motor shows, where global automobile manufacturers, parts suppliers, and electronics companies unveil their latest technologies.
The PwC Automotive team hosted panel discussions at the independent booth with more than 100 key experts from the global automotive industry. Notably, on September 8, the day before the official event, a special session was held under the theme "The CEO Agenda for Mobility Innovation," covering topics such as the importance of capital allocation, the need for strategic partnerships to secure global competitiveness, the role of artificial intelligence (AI) and innovative technologies, and shifts in customer-centric approaches.
Panelists included Agnes Heftberger, CEO of Microsoft Germany; Stefan Hartung, CEO of Robert Bosch; Georg Stamatelopoulos, CEO of German energy company EnBW; and Markus Winterhoff, interim CEO of Lucid.
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Jun Yonguk, Audit Leader of the Samil PwC Automotive Dedicated Team, stated, "The defining features of this year’s IAA Mobility are electric vehicles and AI, with Chinese companies standing out as challengers to traditional automakers in these areas." He added, "Through IAA Mobility, PwC aims to explore strategic directions for the transformation of the automotive industry and contribute to sharing a future vision for smart mobility with global leaders."
A special session was held on the 8th at the "Smart Mobility Space" booth operated by the PwC Automotive team during the "IAA Mobility 2025" event held in Munich, Germany. Photo by Samil PwC
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