Hope Friend Korea Food for the Hungry International Launches Emergency Relief Campaign "Ready, Go"
Hope Friend Korea Food for the Hungry International (Chairman Choi Changnam) announced on September 18 that it will launch the emergency relief campaign "Ready, Go (READY, GO)" to respond quickly to unexpected disasters and support affected neighbors.
This campaign is inspired by running, incorporating the meaning of "Ready" and "Go" to signify immediate response. By depicting the act of tightly tying shoelaces and being the first to rush to a crisis site, the campaign delivers the message that anyone can participate in emergency relief efforts.
Donations raised through the campaign will be swiftly allocated to emergency relief activities when unexpected disasters occur. The funds will primarily be used to provide essential relief items such as food kits, hygiene kits, and temporary shelters. Rather than simply distributing supplies, the campaign aims to support the survival and rapid recovery of disaster victims through a needs-based, customized support system.
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All campaign participants will receive a "Shoelace 2-Piece Package," symbolizing the "first step" toward neighbors in the face of disaster. The package consists of two shoelaces in white and green, a keyring loop, and a thank you card. Details on how to participate in the campaign can be found on the official website of Korea Food for the Hungry International. For this campaign, Yoon Dohyun, the promotional ambassador for Korea Food for the Hungry International, participated by narrating the campaign video.
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