Baemin Appoints Yoon Seokjun as President of Brand and Communication Strategy

Extensive Experience in Both Private and Public Sectors, Including Samsung Group and the Presidential Office
Accelerating Innovation with 'Baemin 2.0'

Woowa Brothers, the operator of Baemin, announced on September 18 that it has appointed Yoon Seokjun, former Executive Vice President of Cheil Worldwide under Samsung Group, as President of Brand and Communication Strategy.

Along with Yoon's appointment, Baemin established a new Brand and Communication Strategy Division by integrating its existing communication and branding teams. The division, overseen by President Yoon, will be responsible for Baemin's branding, public relations, social contribution, stakeholder engagement, and shared growth initiatives.

Yoon Seokjun, President of Brand and Communication Strategy

President Yoon is a brand and communication expert with experience in the Samsung Group Future Strategy Office, as well as in the Presidential Offices under the Kim Dae-jung and Roh Moo-hyun administrations, where he led national and corporate brand strategies, president identity (PI) work, and major national events. He is recognized for his extensive experience and broad network across both the private and public sectors, having also served as Executive Vice President overseeing domestic business at Cheil Worldwide.

Going forward, President Yoon is expected to lead Baemin's brand innovation and drive the 'Baemin 2.0' initiative, which focuses on strengthening win-win cooperation and stakeholder communication. Specifically, he plans to significantly expand shared growth and social contribution through the platform for partners (store owners), riders, and other stakeholders.

Earlier this year, following the appointment of CEO Kim Beomseok, Baemin declared 'Baemin 2.0' in March. As its new mission, the company aims to become an 'irreplaceable delivery platform that provides everything you want in real time,' and has outlined four core principles that form the foundation of its service: 'clear customer experience,' 'leading-edge solutions,' 'reliable service,' and a 'win-win delivery ecosystem.' In line with these goals, Baemin is accelerating changes such as strengthening its technological competitiveness and reorganizing its corporate culture.

President Yoon stated, "As Baemin celebrates its 15th anniversary this year, we are rapidly implementing new changes and innovations," adding, "I will do my utmost to ensure that a wide range of stakeholders, including customers and store owners, can relate to and support 'Baemin 2.0.'"

This content was produced with the assistance of AI translation services.