Gwangju Shinsegae Unveils Disney Character Collaboration Products

Thisisneverthat and Rawrow Collaborations

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on the 17th that it will introduce products created in collaboration with internationally renowned characters and brands.

These collaboration products go beyond simple character merchandise, embodying the unique identity of each brand, and are gaining popularity, especially among Millennials & Gen Z.

An employee is showcasing Disney collaboration products at the Thisisneverthat store in Gwangju Shinsegae Place Spot (formerly the new building). Photo by Gwangju Shinsegae

At the Thisisneverthat store in Gwangju Shinsegae Place Spot (formerly the new building), apparel, hats, and accessories such as keychains are being sold in collaboration with Walt Disney Company Korea, famous for Mickey Mouse.

These collaboration products are designed not only as character goods for children but also so that adults can wear them comfortably and without hesitation.

The "Mickey Classic Tee" (59,000 won), a collaboration product featuring a Mickey Mouse print, and the "Mini Friends Hoodie" (139,000 won), adorned with Mickey Mouse and his friends, stand out for their harmonious blend of Disney's kitschy and cute designs with Thisisneverthat's vintage mood.

In addition, a variety of Disney collaboration items, from hats to scarves (55,000 won) and keychains (39,000 won), are available, offering customers a wide selection to choose from.

At the pop-up store in the event hall on Basement Level 1 of the main building, "Rawrow" is also showcasing collaboration products inspired by Disney's Mickey Mouse and Donald Duck.

The "Rawrow Toy Box," a collaboration product created by combining the signature colors of each character, is a 15-inch suitcase with a 37-liter capacity, priced at 590,000 won. Notably, the Toy Box can be organized by opening only the top lid and features a T-shaped handle. To celebrate the Disney collaboration pop-up, Rawrow is offering a 20-30% discount on select items during the event period until the 21st.

Lee Jeongil, Team Leader of Gwangju Shinsegae Place Spot, said, "It will be fun to look for the Disney collaboration products hidden throughout the store," adding, "We hope you discover a variety of collaboration products at Gwangju Shinsegae Place Spot."

This content was produced with the assistance of AI translation services.