Moa Life Plus Signs MOU with Korea Badminton Association Sponsor PiLab to Accelerate Overseas Expansion

From the left, PiLab CEO Lee Sangyun, Moa Life Plus General Manager Yoon Sangho. Provided by Moa Life Plus

On September 15, global healthcare company Moa Life Plus announced that it has signed a memorandum of understanding (MOU) with PiLab, the official sponsor of the Korea Badminton Association, to strengthen their strategic partnership.

Under this agreement, Moa Life Plus will be responsible for product planning, development, quality control, and overall supply of products intended for export, while PiLab will grant Moa Life Plus the rights to use its brand "Le PiLab." Leveraging this, Moa Life Plus plans to strengthen its sports marketing initiatives and actively enter the Southeast Asian market, which is known for its strong badminton presence, with the Le PiLab brand at the forefront.

PiLab's sports spray product, "Le PiLab Physical Calm Spray," was recently selected as an official sponsor by the Korea Badminton Association. The agreement has already been signed, and the product is widely known as a favorite among national team athletes, including world number one badminton player An Seyoung.

Through this MOU, it is expected that the beauty and health products developed by Moa Life Plus will gain even greater competitiveness in the global market by combining with the PiLab brand value, which is already engaged in diverse sports marketing activities.

Moa Life Plus plans to leverage its R&D capabilities, product planning, and quality control expertise to offer a range of skincare and healthcare products-including cosmetics, beauty devices, and health supplements-tailored to different regions and target groups, not only in Korea but also in overseas markets such as Southeast Asia.

A representative from Moa Life Plus stated, "Through our collaboration with PiLab, we will provide products that combine technological excellence and strong branding," adding, "In particular, we will actively pursue entry into the rapidly growing Southeast Asian market, where sports and lifestyle trends are booming, and achieve tangible results in overseas markets as well."

This content was produced with the assistance of AI translation services.