Coway Unveils Experience Rooms at Jeju Shinhwa World

Full Lineup of Coway Premium Products Installed

Coway announced on September 15 that, in collaboration with Jeju Shinhwa World, it will introduce special guest rooms where visitors can experience Coway's premium products all in one place.

The "Family Suite Caring Room," co-designed by Coway and Jeju Shinhwa World, is intended to provide guests with a differentiated relaxation experience and allow them to directly experience Coway's lifestyle values through its premium products.

Coway Premium Experience Room

Coway has installed its full lineup of flagship products-including mattresses, massage chairs, water purifiers, and air purifiers-in eight Family Suite Caring Rooms at the Somerset building of Jeju Shinhwa World. This marks the first time that all of Coway's major products have been featured together in hotel guest rooms.

The rooms are equipped with Coway's BIREX Signature Mattress Comfort, BIREX Smart Mattress, BIREX Pebble Massage Chair, BIREX Triple Massage Chair, Icon Water Purifier 2, and Noble Air Purifier, among others.

Through this collaboration, the two companies have also realized eco-friendly values. Jeju Shinhwa World has installed Coway water purifiers in the Caring Rooms instead of providing disposable bottled water, offering guests fresh water at all times while reducing plastic usage and contributing to ESG management practices.

Coway customers can enjoy up to a 30% discount on Somerset room rates at Jeju Shinhwa World, as well as up to a 25% discount on hotel-operated restaurants, water park, and theme park admission.

Moon Seokhwan, Head of Business Management at Coway, stated, "We have prepared these rooms so that guests can enjoy a differentiated relaxation experience through a variety of products, including our premium mattresses and air purifiers," adding, "We will continue to pursue partnership projects that expand touchpoints with our customers."

This content was produced with the assistance of AI translation services.