Yongin City Confirms New Integrated City Brand Reflecting Urban Future and Citizen Happiness

Unified CI and BI Design
Dragon Motif as Central Symbol
Representing Leap Toward a Metropolitan City of 1.5 Million and a Semiconductor Hub

Yongin City in Gyeonggi Province has confirmed a new integrated city brand that symbolizes the city for the first time in 28 years, and released it on September 11.

This integrated city brand was finalized following the passage of the revised ordinance on the management of Yongin City's symbols at the city council's plenary session held the previous day. The integrated city brand unifies the CI (symbol mark) and BI (city brand) into one cohesive design, encapsulating the city's identity and vision for the future.

Integrated City Brand Confirmed by Yongin City. Provided by Yongin City

The new brand features a central motif inspired by the "Yong" (dragon), flanked by circles at the top and bottom. The upper circle represents Yongin's development toward becoming a metropolitan city with a population of 1.5 million, while the lower circle symbolizes Yongin as a hub for the advanced semiconductor industry.

The central motif is a stylized representation of the character for "Yong" (dragon), expressing a sustainable city where advanced industries and the natural environment coexist in harmony. It also incorporates the image of a cheering person, reflecting the vibrant, citizen-centered character of the city.

The brand colors consist of: ▲Magenta (creativity and dynamic energy), ▲Purple (the status of a future city through the advanced semiconductor industry), and ▲Teal (future-oriented values where nature and technology coexist).

The city explained that citizens were actively involved in every stage of the brand's development, from its creation to the final decision. In March last year, Yongin City launched the first Citizen Design Group to gather public input as it began work on redesigning the city's symbols. In May of the same year, a nationwide contest for symbol designs was held. After conducting a citizen preference survey in June this year, the city finalized the brand through reviews by the Symbol Management Committee and expert consultations.

Lee Sangil, Mayor of Yongin, stated, "We will develop and implement strategies to ensure that the new integrated city brand, which captures Yongin's vision for the future as it moves toward becoming a metropolitan city, is widely embraced by citizens and becomes a source of pride."

The city plans to hold a proclamation ceremony for the integrated city brand at the 30th Citizens' Day celebration on September 27.

This content was produced with the assistance of AI translation services.