HK Innoen Appoints Zero Base One's Han Yujin as Ambassador for 'Biwonze'

On September 11, HK Innoen announced that it has appointed Han Yujin, a member of the fifth-generation K-pop idol group Zero Base One, as the ambassador for its slow-aging skincare brand, Biwonze (bewants).

Zero Base One's Han Yujin appointed as ambassador for HK Inno.N's Biwonze. Photo by HK Inno.N

HK Innoen explained that it selected Han Yujin as the ambassador because his clear and transparent "youth icon" image aligns with the image that Biwonze aims to project.

Beginning with this ambassador appointment, HK Innoen will launch a new social media campaign titled "Clear Texture Selfie Routine" in collaboration with Han Yujin. The campaign will propose a quick and simple skincare routine for busy daily lives, aiming to deliver a message that encourages consumers to achieve healthy skin tailored to their individual concerns. Various aspects of Han Yujin can be seen on Biwonze's official social media channels, including Instagram and X (formerly Twitter).

An official from HK Innoen's beauty marketing team stated, "Biwonze is founded on the philosophy of 'self-directed slow-aging,' encouraging people to find a skincare routine that suits their own skin environment. Since Han Yujin of Zero Base One is an artist with a global fandom, we hope this appointment will help us expand communication with not only domestic but also global Millennials & Gen Z, and share our brand philosophy."

Biwonze is a slow-aging skincare brand targeting consumers in their 20s and 30s, offering a variety of lines including eye care, elasticity and radiance care, blemish and spot care, and sun care. Its flagship products include the "Peptide-X Firming Eye Serum Stick" and the "Seaweed PDRN Glow Peel-Off Mask," both of which are available at Olive Young and through the official Naver Smart Store, Biwonzemall.

This content was produced with the assistance of AI translation services.