[Click e-Stock] "ContentreeJoongAng, Demon Slayer Revives Theaters"

On September 11, DB Financial Investment raised its target price for ContentreeJoongAng from 12,000 won to 14,000 won, stating that while uncertainties regarding earnings still remain, broadcasting and film indicators that were sluggish in the first half of the year are showing improvement, and expectations for profitability enhancement are valid. The firm maintained its 'Buy' investment rating.

Films such as "Zombie Daughter," "F1," and "Demon Slayer," which were screened in July and August, each surpassed 4 to 5 million viewers, driving a recovery in the domestic box office in the second half of the year.

Shin Eunjeong, a researcher at DB Financial Investment, commented, "The main factors appear to be the expansion of cinema discount events, indirect benefits from livelihood support payments, and a gradual increase in box office hits." She added, "Reflecting anticipated titles such as 'No Other Choice,' Wicked, 'Zootopia 2,' and 'Avatar 3' through the end of the year, the company's film operating profit for the third quarter is projected at 600 million won, marking a significant improvement compared to the 18.8 billion won deficit in the first half."

In the second half of the year, the resumption of Friday drama slots and the expansion of original and variety show lineups are expected to increase the number of content releases to 20, up from 7 in the first half. It is estimated that overseas rights sales for most dramas have already been secured, with titles such as "My Youth" highlighted as highly anticipated works.

Researcher Shin also noted, "In the fourth quarter, the variety show lineup of the subsidiary Studio Slam is also expected to perform well." She projected that, with "Just Makeup" (Coupang Play/Amazon) set to air in October and "Black and White Chef 2" (Netflix) in December, broadcasting operating profit will reach 2.9 billion won in the third quarter and 5.1 billion won in the fourth quarter, respectively.

This content was produced with the assistance of AI translation services.