Korea Publishing Culture Association Signs Agreement with Coupang... Seeking Mutually Beneficial Solutions for Healthy Publishing and Distribution

Agreement to Establish a Regular Consultative Body
Discussion on Mutually Beneficial Measures for a Healthy Publishing Distribution Environment
and Ways to Promote Reading

The Korea Publishing Culture Association announced on September 10 that it had signed a business agreement with Coupang to promote reading and develop the publishing ecosystem.

The Korea Publishers Association signed a business agreement with Coupang on the 10th to promote reading and develop the publishing ecosystem. From the left: Park Yongsu, Executive Director of the Korea Publishers Association; Han Sangjun, Executive Director; Park Bongseo, Executive Director; Yoon Cheolho, Chairman; Wayne Lee, Executive Director of Coupang; Jung Sangmin, Executive Director; Seon Sangwoo, Manager; Park Choongwon, Manager. Provided by the Korea Publishers Association

The main focus of this agreement is to support the publishing ecosystem, including small and medium-sized publishers.

Going forward, both parties will form a regular consultative body to discuss mutually beneficial measures for a healthy publishing distribution environment and ways to promote reading. Coupang, which has expanded its book distribution business, has previously sparked controversy by demanding a certain percentage of transaction amounts from companies with increased sales, in addition to contractually agreed sales commissions. Through the regular consultative body, the two sides plan to seek mutually beneficial solutions to these issues.

They will also cooperate to prevent and eradicate the distribution of illegal books. The parties agreed to share information on domestic and international pirated materials, establish response systems, and carry out awareness-raising activities together.

In addition, as part of their social contribution efforts, they will engage in donation activities for marginalized groups and underserved regions with limited access to books, and will join forces in major book fairs and various related events.

Yoon Cheolho, Chairman of the Korea Publishing Culture Association, said, "Through this agreement with Coupang, we hope to not only revitalize book consumption but also bring about positive changes throughout the publishing and distribution ecosystem, enabling both publishers and readers to thrive together."

This content was produced with the assistance of AI translation services.