Chuncheon Shifts to a Stay-Type Tourism City... Overnight Visitors Increase by 88%

7,455 Tourists Attracted Through Group Tourism Incentives
104 Million Won in Support Leads to 511 Million Won in Local Spending
Laying the Groundwork for Achieving 10 Million Tourists in 2025

The tourism trend in Chuncheon is shifting toward longer stays.

Chuncheon City Hall exterior view.

Chuncheon City in Gangwon Province (Mayor: Yuk Donghan) attracted 3,714 domestic and international overnight tourists this year through its group tourism incentive program. This figure represents an increase of approximately 88% compared to the same period last year (1,972 people). In particular, the number of foreign visitors (1,225) rose by 251% compared to the same period last year (349 people).

The group tourism incentive program is a system in which the city provides financial support to travel agencies that recruit group tourists to visit Chuncheon and encourage spending on local accommodation, dining, and experiences. The amount of support varies depending on the type of tourist-domestic or international, school trips, or vulnerable groups-and whether they stay overnight. This year, a total of 7,455 people visited Chuncheon through this program, including both day-trip and overnight tourists, and the city provided 104 million won in support to travel agencies.

Through this program, the city generated a consumption effect five times greater than the amount of support provided. While the total support paid out was around 104 million won, an analysis of travel agency expenditure receipts showed that approximately 511 million won was spent locally.

These results are significant in laying the foundation for Chuncheon City's goal of attracting 10 million tourists in 2025.

An official from Chuncheon City stated, "We will further strengthen our stay-type tourism policies to maximize the economic impact on the local community and create tourism infrastructure that satisfies both residents and visitors."

This content was produced with the assistance of AI translation services.