Samil PwC: "Domestic E&M Industry Creating Value Through Global Expansion and AI"

Domestic entertainment and media (E&M) companies are seeking growth opportunities by expanding digital content and pioneering global markets. For the sustainable growth of K-content, a multifaceted strategy is required, including the establishment of a global collaborative ecosystem and the strategic adoption of artificial intelligence (AI).

On September 10, Samil PwC announced that it had held the "Entertainment Industry Outlook and Business Seminar" at its headquarters in Yongsan-gu, Seoul the previous day, where these topics were discussed. The seminar was organized to analyze the latest trends and key issues in the E&M industry and to present response strategies for domestic companies. More than 300 industry representatives and experts attended the event.

Ryu Giljoo, Head of Client Services at Samil PwC, stated, "As the global status of K-content rises and the use of AI increases, new value is being created across the E&M industry. At the same time, the accounting and tax environment is becoming more complex, which requires close attention."

During the seminar, it was announced that the global E&M industry is expected to grow to 3.5 trillion dollars by 2029, driven by new value creation methods and technological advancements. The rapid growth of digital advertising and the utilization of AI were cited as key growth drivers.

Song Younghoon, Head of the Data Policy Team at the Korea Creative Content Agency, emphasized that a multifaceted strategy is necessary for the advancement of the K-content industry, including the establishment of a global collaborative ecosystem and the strategic adoption of AI.

Lee Beomtak, Partner of the Audit Division for the Entertainment & Media Industry at Samil PwC, remarked, "The E&M market is undergoing rapid changes due to technological advancements and shifts in consumer behavior. E&M businesses must respond swiftly to capture future growth opportunities and secure sustainable competitiveness."

In the field of AI utilization, Jung Changik, Team Leader of the AI Studio at CJ E&M, gave a live demonstration of content creation using generative AI tools. Jung explained, "AI-generated images have the advantage of producing various effects in a short period of time, but it is important to note that it is difficult to incorporate the creator's intentions in detail and to make fine adjustments."

On the 9th, at the Samil PwC headquarters in Yongsan-gu, Seoul, Beomtak Lee, Partner of the Samil PwC E&M Industry Audit Division, is giving a presentation on the topic of "Global E&M Outlook" at the "Entertainment Industry Outlook and Business Seminar." Samil PwC

Regarding the M&A (mergers and acquisitions) market, Kim Jin, Partner of the E&M Industry Deal Division, predicted, "Despite the negative factors of a sustained mid-interest rate environment, the reduction of uncertainty due to the conclusion of tariff negotiations and efforts by market participants to find new opportunities will lead to a gradual recovery in the M&A market."

In the ESG (Environmental, Social, and Governance) sector, Lee Bohwa, Partner of the Sustainability Team, emphasized, "In the E&M industry, ESG is evolving beyond mere regulatory compliance to become integrated into core business strategies, thereby securing industry leadership. Sustainable content production, ethical AI utilization, and responsible data management are essential."

Jung Jaeguk, Leader of the Technology, Media, and Telecommunications (TMT) Industry at Samil PwC, concluded the seminar by stating, "We have confirmed that the E&M industry is evolving to a new level, with K-content possessing global competitiveness, the innovative use of AI technology, and an increasingly complex accounting and tax environment. In such a complex business environment, expertise in each field is essential. The Samil PwC E&M industry expert group will continue to grow together with companies through ongoing communication and collaboration."

This content was produced with the assistance of AI translation services.