Pusan National University Partners with KMAC to Accelerate 'AI Transformation'

Promoting the AX Master Plan and A.U.R.A Project
"Setting the Standard for University AI Transformation"

Pusan National University has partnered with Korea Management Association Consulting (KMAC) to implement its 'AI Transformation (AX·AI Transformation)' vision across all areas of university education, research, and administration in response to the era of artificial intelligence.

Pusan National University (President Choi Jaewon) announced on September 10 that it had officially signed a strategic partnership with KMAC (CEO Han Soohee) at the FKI Tower Conference Center in Seoul on September 9.

Pusan National University is partnering with the Korea Management Association Consulting to officially launch the "AI Transformation." Photo by Pusan National University

This collaboration aims to establish an implementation foundation to support Pusan National University's large-scale AI innovation strategy, known as the 'A.U.R.A Project.'

The A.U.R.A Project is centered on four pillars: AI Philosophy, Unified Research, Reinforced Education, and Adaptive Administration. Its goal is to drive a comprehensive AI transformation across university policies, education, research, administration, and infrastructure.

In July, Pusan National University launched the AX Transformation Integrated Strategy at an inaugural event, establishing the AX Leading Committee under the direct supervision of the president and the practical 'AX Impact Task Force.' The university also developed a three-year roadmap to build a systematic governance structure.

Through this agreement, Pusan National University and KMAC issued a joint declaration, setting the standardization of university AX, securing global competitiveness, promoting industry-academia-research collaboration, and upholding human-centered values as their core objectives. Major companies such as LG Chem and Samsung SDS also participated in the event, where the university's 'PNU-AX Master Plan' case was introduced.

Choi Jaewon, President of Pusan National University, stated, "The transformation of universities in the AI era is no longer a choice but a necessity," adding, "Pusan National University will present the standard model for AI transformation among Korean universities." Han Soohee, CEO of KMAC, emphasized, "This strategy will serve as a turning point for creating a future educational ecosystem with global competitiveness."

Pusan National University plans to use this partnership as a springboard to accelerate achievements that will spread AI-based university innovation nationwide and position itself as a global leading university.

This content was produced with the assistance of AI translation services.