Expressions Change with Each Mode, Such as Cooking and Warming
"Combining Usability and Fun"

On September 8, Cuchen announced the launch of its new 'Expressive' Rice Cooker, which uses an expression notification feature to make it easy and fun to check the status of the appliance.

Cuchen 'Expressive' Rice Cooker. Cuchen

Cuchen 'Expressive' Rice Cooker. Cuchen

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The new product's expression notification feature changes intuitively according to four different modes, such as cooking and warming, allowing users to instantly understand the rice cooker's status at a glance. The display shows expression alerts similar to emoticons; for example, when cooking is complete, the expression changes to a smiling face to indicate freshly cooked, delicious rice. During extended warming, the expression changes every six hours, allowing users to immediately check how much time has passed. When the rice cooker enters standby or power-saving mode, the expression switches to closed eyes, as if sleeping, and after the automatic cleaning function finishes, it returns to a smiling face.


In addition to its unique expression alert feature, the new product is equipped with a dual pressure system that enhances the taste of rice. The dual pressure system provides both high and no-pressure options, delivering the optimal texture for everything from sticky rice to fluffy rice. With the high-pressure menu, users can easily prepare sticky white rice, mixed grains, boiled pork, and versatile steamed dishes. The no-pressure menu offers fluffy white rice, frozen-storage white rice, assorted mushroom pot rice, and aged kimchi vegetable pot rice, among others.


The rice cooker also features a quick cooking function. For a single serving, white rice can be cooked in just 13 minutes, and mixed grains in 27 minutes. The frozen-storage rice menu allows users to conveniently make their own instant rice. The triple power packing applied to the rice cooker securely maintains pressure for the best-tasting rice. The inner pot is available in diamond-coated and Diking-coated versions, both resistant to high heat, high pressure, and salt. Additionally, the warming on/off feature helps reduce unnecessary energy consumption.



A Cuchen representative stated, "We expect this product to gain popularity among young consumers, including single-person households and Millennials & Gen Z, as the cute expressions that change according to the rice cooker's status not only enhance usability but also add an element of fun, while the product remains faithful to its core function."


This content was produced with the assistance of AI translation services.

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