Hanmi Pharmaceutical Launches Mujonalmax Athlete’s Foot Treatment Bus Ads in Seoul

Bus Advertisements for Mujonalmax
Launched on Over 80 Major Routes in Seoul
Highlighting Convenience and Accessibility of the New Athlete’s Foot Treatment

On September 5, Hanmi Pharmaceutical announced that it would launch exterior bus advertisements for Mujonalmax across more than 80 routes, including major areas with high pedestrian traffic such as Gangnam, Yeongdeungpo, and Jongno, to celebrate the product’s release.

Mujonalmax Bus Advertisement. Hanmi Pharmaceutical

This campaign is designed to naturally promote Mujonalmax by utilizing public transportation media, allowing consumers to encounter the product in their daily lives in a friendly manner. In particular, the advertisement is structured so that the product’s characteristics and the advertising message are organically connected.

Mujonalmax is the first generic topical treatment for fingernail and toenail fungal infections, with terbinafine hydrochloride as its main ingredient. It features a convenient usage method: apply once daily for the first four weeks, and then only once a week thereafter.

This product feature is also reflected in the messaging of the bus advertisement. The term [Exclusive] in a news format was used to intuitively and quickly highlight the convenience of the application method.

The advertisement copy intuitively conveys both the accessibility of “an athlete’s foot remedy easily available at pharmacies” and the “simple usage method.” In addition, the witty phrase “Mujom Hacha” (meaning “get off athlete’s foot”) was used to connect the bus medium with a friendly message encouraging people to leave behind the inconvenience caused by athlete’s foot.

A Hanmi Pharmaceutical representative said, “Since its launch, Mujonalmax, which is available at over 14,000 pharmacies nationwide, has been receiving high interest and positive feedback from patients with athlete’s foot. We hope that through this bus advertisement, even more consumers will be able to easily access the product and relieve the discomfort caused by athlete’s foot.”

Mujonalmax is distributed to pharmacies nationwide through Onlinepharm, a healthcare-focused distribution company under Hanmi Science, and is an over-the-counter medication that consumers can purchase directly at pharmacies without a prescription.

This content was produced with the assistance of AI translation services.