4by4 Makes First Entry into Medical Imaging Device Market with AI PIXELL

4by4 is making a full-scale entry into the medical device imaging solution market.

On September 4, content artificial intelligence (AI) solution company 4by4 announced that it has signed a strategic memorandum of understanding (MOU) with X-ray diagnostic medical device specialist Genoray, pledging cooperation for the advancement of medical imaging AI.

Genoray developed Korea's first breast disease diagnostic device equipped with tomosynthesis functionality and also operates a dental business centered on cone beam computed tomography (CBCT). The company has maintained a high market share for a long period in the field of mobile X-ray C-arm devices.

X-ray-based imaging diagnostic medical device companies, including Genoray, have recently been striving to provide clearer images with lower radiation doses. With this agreement, Genoray and 4by4 will seek and implement collaborative measures to deliver clearer images with relatively low radiation exposure.

4by4 will optimize its proprietary image quality enhancement AI solution, "PIXELL," so that it can be directly applied to medical imaging data acquired from Genoray's equipment. Genoray will apply the AI solution provided by 4by4 to its medical imaging data processing workflow, evaluate its performance in actual clinical and procedural settings, and then share the results.

A Genoray representative stated, "If we can obtain clearer images with lower radiation doses, we will be able to provide diagnostic services that patients and users can trust even more," adding, "We will meticulously assess the suitability and reliability of the AI imaging enhancement solution to ensure that both companies can achieve meaningful results."

Bae Sungwan, Head of the Solution Business Division at 4by4, explained, "Unlike generative AI models, which frequently make errors by creating and filling in distorted images, AI PIXELL is a model that adopts a non-generative algorithm." He continued, "It can enhance medical diagnostic images-where preserving authenticity is paramount-as well as CCTV footage from crime scenes, all without damaging the original. This gives us a competitive edge to enter various business sectors that handle sensitive information."

4by4's "PIXELL" is an AI solution for image quality enhancement that can upgrade video resolution up to 8K with a single click. PIXELL rapidly upscales videos to ultra-high definition while reducing transmission data volume, or bitrate, by more than 50%, making it highly versatile.

This content was produced with the assistance of AI translation services.