Dong-Eui University Professor Sunmi Jung's Co-Authored "Cultural Marketing" Selected as Outstanding Academic Book by the National Academy of Sciences of Korea

A Comprehensive Guide to Cultural Marketing
Bridging Theory and Practice,
Distributed to Universities and Libraries Nationwide

Dong-Eui University announced on September 2 that the book "Cultural Marketing," co-authored by Professor Sunmi Jung of the Department of Business Administration, has been selected as an "Outstanding Academic Book of 2025" by the National Academy of Sciences of the Republic of Korea.

"Cultural Marketing," which was selected this time, was co-authored by Professor Jung, Kwangho Ahn, Professor Emeritus of Business Administration at Inha University, and Changjo Yoo, Professor of Business Administration at Dongguk University.

The book has been praised for offering both theoretical depth and practical insight, covering everything from the concepts and characteristics of cultural marketing to strategies and management approaches.

Professor Jung stated, "We are now in an era where worldviews, not just products, are being sold," and added, "I wrote this book with the hope that it would serve as a guide to interpreting and putting this trend into practice."

The National Academy of Sciences of the Republic of Korea selects outstanding academic books every year to promote academic development and the advancement of basic studies. The selected books will be distributed to major universities and public libraries nationwide for use in education and research.

Cover of "Cultural Marketing," co-authored by Professor Sunmi Jung of Dong-Eui University.

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