Samsung Electronics Launches 'AI Home Completed with SmartThings' Campaign at Global Landmarks

Video Campaign Launched in New York and London Ahead of IFA Opening
Highlighting the Value of the "AI Home" Connected by SmartThings

On September 2, ahead of the opening of the IFA 2025 (Internationale Funkausstellung Berlin), Samsung Electronics announced that it is launching a video campaign highlighting the value of the "Artificial Intelligence (AI) Home" at global landmarks such as Times Square in New York, USA, and Piccadilly Circus in London, UK.

Samsung Electronics' video campaign "AI Home Completed with SmartThings" currently underway at Times Square, New York, USA. Photo by Samsung Electronics

Samsung's AI Home provides a personalized AI experience by connecting not only Samsung's AI products but also third-party devices through SmartThings, enabling the system to understand users and automatically adapt to their needs.

The newly released video, themed "AI Home Completed with SmartThings," emphasizes how users can find more leisure in their daily lives and focus on more meaningful activities through Samsung Electronics' AI Home.

Samsung Electronics' video campaign "AI Home Completed with SmartThings" taking place at Piccadilly Circus, London, UK. Photo by Samsung Electronics

The AI-powered SmartThings "automation routine" feature automatically adjusts the air conditioner temperature and lighting, and with just one touch on the SmartThings app, home appliances take care of household chores, allowing families to enjoy a pleasant evening together and experience comfortable relaxation and restful sleep. In addition, the "pet care" service ensures that even busy families can confidently look after their dogs.

Lee Wonjin, President and Head of Global Marketing, stated, "Through this campaign, we aimed to convey Samsung's AI leadership and the redefined AI Home experience with SmartThings from the customer's perspective," adding, "We will continue to help customers get closer to the Samsung AI Home through a variety of marketing activities in the future."

The video is also available on Samsung Electronics' official social networking service (SNS) channels, including YouTube.

This content was produced with the assistance of AI translation services.