Lotte Homeshopping to Hold 5-Hour Relay Mobile Furniture Expo with Up to 44% Off
Held on Elive Live Commerce Until the 8th
Largest Selection of Brands and Benefits of the Year
Lotte Homeshopping announced on September 2 that it will hold its largest-ever mobile furniture expo on its live commerce platform, Elive, until September 8. The event will feature discounts of up to 44% on popular furniture, reward points, and free gifts.
With the longest Chuseok holiday in October approaching and demand for "homecation" (home + vacation) expected to rise, Lotte Homeshopping has doubled the number of participating brands and tripled the airtime compared to the first half of the year. Customers who make purchases during live broadcasts can receive up to 44% off, reward points and gift certificates worth up to 50,000 won, up to 7% off with select credit cards, coffee coupon giveaways, and additional gifts.
On this day, from 5 p.m. to 10 p.m., a five-hour relay mobile live broadcast-the longest ever-will take place. Popular products will be featured, including the Essa "Simone Swing Sofa," co-developed with Lotte Homeshopping and now a hit product, and the Geumseong Bed "Lumiere Hotel Bed," which has been consistently sold out since launching on the T-commerce channel this year. On September 3, products known for their value and quality, such as the Sisdesign "Hound Sofa" and Sealy Bed Premium Mattress, will be introduced. Lotte Homeshopping's headquarters on the first floor and the offline stores of participating brands will operate exhibition spaces where customers can experience and purchase new products in person, providing a seamless online and offline shopping experience.
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Kim Yutaek, Head of Living Division at Lotte Homeshopping, said, "Reflecting the consumption patterns of younger customers who watch live broadcasts and purchase furniture after work, we are holding the largest mobile furniture expo of the year, featuring exclusive models and discounts. By expanding participating brands and offering generous shopping benefits, we hope this will be a great opportunity for customers preparing for marriage or moving to purchase new furniture at reasonable prices."
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