At the Korea Small Business Market Promotion Corporation, Every Thursday Is "Consumption Revitalization Day"

Launch of the "Consumption Revitalization Task Force"
Monitoring Policy Implementation and Company-wide Campaigns

The Korea Small Business Market Promotion Corporation announced on September 2 that it is implementing a company-wide "Consumption Revitalization Campaign" to boost consumer sentiment and invigorate local commercial districts.

In August, the corporation launched the "Consumption Revitalization Task Force," led by the Vice Chairman, to monitor the implementation of consumption revitalization policies by each headquarters and to carry out various activities aimed at promoting consumption.

In particular, the corporation has designated Thursday-when the majority of employees are in the office-as "Consumption Revitalization Day" each week, minimizing the use of the company cafeteria and encouraging employees to patronize nearby stores.

In August and October, the entire headquarters staff will participate in a consumption campaign, while in September and November, the "One Headquarters-One Market Campaign" will be conducted. This initiative involves each headquarters directly visiting traditional markets and shopping districts to help revitalize local commercial areas.

On the 1st, Chairman Sung-Hyo Park (center front row) visited the Noeun-dong commercial district with executives and took a commemorative photo. Photo by Sojin Gong

As part of this effort, on September 1, Chairman Sung-Hyo Park, along with executives and department heads, visited the Noeun-dong commercial district near the headquarters, had lunch, and toured the area to participate in the consumption revitalization campaign.

Additionally, the corporation plans to encourage securing necessary goods through prepayment within the available budget or prioritizing purchases at nearby stores, thereby promoting a virtuous cycle in the local economy through public procurement.

Regional headquarters will also participate in efforts to boost the local economy. Starting in September, the corporation's 12 regional headquarters will establish sisterhood relationships with local governments experiencing difficulties, such as population decline or disasters. They will operate mutual growth programs, including producing souvenirs using local specialties and hosting institutional events in those areas.

Chairman Sung-Hyo Park stated, "Small businesses can only thrive if consumption is revitalized, and the local economy can regain its vitality when small businesses prosper. The corporation will continue to lead active consumption campaigns at the institutional level to revitalize the local economy and spread a culture of mutual growth."

This content was produced with the assistance of AI translation services.