Cheil Worldwide Sweeps Busan International Marketing Advertising Festival with Record-Breaking Wins

Winning 53 Main Awards Including the Grand Prix

Cheil Worldwide announced on September 1 that it was named "Network of the Year" at the 2025 Busan International Marketing Advertising Festival, having won a total of 53 main awards, including the Grand Prix.

The "Network of the Year" award is presented to the network that receives the highest score based on the award achievements of each advertising and marketing network (including overseas branches, excluding subsidiaries) participating in the festival. Cheil Worldwide earned the honor of being selected as "Network of the Year," surpassing leading global advertising companies.

Jeil Marketing employees who won the "Network Award of the Year" at the 2025 Busan International Marketing Advertising Festival are taking a commemorative photo on stage. Provided by Jeil Marketing.

Cheil Worldwide swept a total of 53 awards, including one Grand Prix, four Gold, seven Silver, and twelve Bronze awards, with various campaigns showcased in Korea, Spain, China, and other countries. The company also set a new record for the most awards ever received at the Busan International Advertising Festival.

Among this year's major winners is the "Impulse" campaign, which received the Grand Prix in the Design category, as well as two Gold and two Silver awards. Conducted by the Spanish branch in collaboration with Samsung Electronics, this campaign developed an AI-based application to support smooth communication for people with speech disorders such as stuttering. The app provides vibrations tailored to the user's speech patterns, helping them adjust their vocal rhythm and alleviate stuttering.

The "Safe Sketch" campaign, carried out by the Hong Kong branch and Save the Children, won one Gold and five Bronze awards. This campaign involved developing and distributing for free an application that analyzes uploaded photos of children's drawings to determine potential child abuse.

The "Art of Hack" campaign, conducted by the Spanish branch and Samsung Electronics, received one Gold and one Silver award. Utilizing Spain's tax system, the campaign highlighted that Samsung's lifestyle TV "The Frame" can display artwork in standby mode, allowing it to be sold as an art piece rather than an electronic device, thereby qualifying for a lower tax rate.

Other main award-winning campaigns included "Whopper Tattoo" with Burger King, "Victory Selfie" with Samsung Electronics at the 2024 Paris Olympics, and "Mind Guardian" by the Spanish branch and Samsung Electronics.

A Cheil Worldwide representative stated, "We will continue to contribute to our clients' business growth through powerful creativity based on deep consumer insights from around the world."

Meanwhile, during the three-day festival held from August 27 to 29, Cheil Worldwide shared various insights with domestic and international industry professionals through a keynote speech by CEO Kim Jonghyun titled "Ambidextrous Agency: The Harmony of AI and Human Creativity," as well as a lecture on the "AI Home Appliance Troika Campaign" conducted with Samsung Electronics and model Kim Yuna.

This content was produced with the assistance of AI translation services.