Samsung Fire & Marine Insurance Mobility Museum Surpasses 5 Million Visitors

Samsung Fire & Marine Insurance announced on September 1 that the cumulative number of visitors to the Mobility Museum has surpassed 5 million.

Opened in 1998 as a transportation museum, the Mobility Museum has served the public by collecting, preserving, exhibiting, and educating. In August 2023, the museum expanded its theme from classic cars to mobility, strengthening its experiential and cultural functions and reopening in its current form.

To celebrate its 27th anniversary and the milestone of 5 million visitors, the museum will hold a "Customer Appreciation Month" throughout September. On weekdays, visitors will receive a 50% discount on admission. There will also be a special exhibition showcasing classic cars restored by the Mobility Museum.

A motorsport car is displayed at the Samsung Fire & Marine Mobility Museum exhibition hall. Samsung Fire & Marine Insurance

A variety of prize draws and participation events will also be held. All visitors will receive a commemorative fan, and those who participate in social networking service (SNS) events will be given a "classic car keyring." To participate, visitors can follow the Mobility Museum's YouTube or Instagram accounts and upload a photo with the hashtag "#SamsungFireMobilityMuseum."

On the 27th, a "Thank You Day Festival" will be held, offering free admission to all visitors. The museum will operate as a "Night Museum," with extended hours until 9 p.m. Various cultural programs for families will also be available.

The signature experience event, Heritage Drive, will be expanded so that more visitors can enjoy riding in classic cars. At the outdoor stage, there will be family concert video screenings and OX quiz events, providing more opportunities for visitor participation and enjoyment.

Baek Myungjin, the 5 millionth visitor, said, "My child loves cars, so we often visit the Mobility Museum. I think it's great that it's a cultural space where people of all ages can have a variety of enjoyable experiences."

A representative from the Samsung Fire & Marine Insurance Mobility Museum said, "We sincerely thank everyone who has visited the Mobility Museum over the past 27 years. Through this customer appreciation period and Thank You Day Festival, we hope to celebrate with our visitors and continue to offer diverse programs that anyone can enjoy."

For more details, please visit the Mobility Museum website.

This content was produced with the assistance of AI translation services.