Chuseok Gifts: Supporting the Local Economy at Myeongsilsangju Mall

Online Distribution Strategy of Sangju City
A Win-Win Model Connecting Farmers and Consumers

Sangju City in North Gyeongsang Province will hold a special Chuseok discount event at its local agricultural specialty online shopping mall, Myeongsilsangju Mall, from September 1 to September 30. This is more than just a discount event; it is a meaningful experiment in distribution innovation that connects local farmers and consumers.

Gyeongbuk Sangju City Distribution Marketing Myeongsilsangjumall (Chuseok Gifts) Pamphlet

During this event, all products will be available at discounts of up to 30%, and high-demand gift items such as livestock products, grains, and dried persimmons will be sold at a 20% discount. For consumers, this is an opportunity to purchase high-quality agricultural products at reasonable prices, while local farmers gain access to expanded sales channels.

◆ Online Direct Transactions: A 'Digital Marketplace' Revitalizing Rural Communities

Myeongsilsangju Mall sells primary agricultural products and processed goods produced in Sangju-such as rice, fruit, honey, mushrooms, and dried persimmon products-through a direct transaction model. By directly connecting producers and consumers, the platform reduces intermediary distribution steps and eliminates price inflation.

In particular, 'Sangju Rice (Miso Jinpum),' which is milled to order, stands out as a representative success story and is highly popular as a holiday gift. Myeongsilsangju Mall is not simply an online store for local agricultural products; it is attracting attention as a 'digital marketplace' that creates a sustainable income base for local farmers.

◆ "Holiday Spending as a Choice to Support Local Communities"

Through this event, Sangju City expects to do more than simply boost consumption. The city anticipates that consumers nationwide will have an opportunity to experience the brand value and quality of Sangju’s products.

Mayor Kang Youngseok of Sangju stated, "I hope that a single Chuseok gift will become more than just a purchase and serve as a force to support Sangju’s farmers and the local economy," adding, "Myeongsilsangju Mall will continue to grow as a platform to expand the online distribution network and enhance the brand value of our local agricultural specialties."

◆ "Value Beyond Discounts"

This Chuseok event is an experiment in revitalizing the rural economy, aiming to ease the challenges local farmers face with limited sales channels and price instability.

Especially as population decline and changing consumption patterns heighten the sense of crisis among farmers, online direct transactions are emerging as more than just a sales method-they are becoming a breakthrough for the survival of local agriculture.

Through Myeongsilsangju Mall, Sangju City plans to continue hosting discount events and joint brand marketing campaigns, with the strategy of spreading the perception nationwide that "Chuseok gifts mean local agricultural specialties."

Gyeongbuk Sangju City Distribution Marketing Modujangteo