LG Uplus Wins Gold for Second Consecutive Year at Korea's Largest ICT Awards, "Boosting Customer Trust"

Awarded for the 'Security Plus' Digital Content Campaign Series

LG Uplus announced on the 29th that it has won the Gold Award in the IT Devices & Communications category for the second consecutive year at 'ICT Award Korea 2025,' the largest ICT awards ceremony in Korea.

Now in its 22nd year, ICT Award Korea is the largest domestic awards ceremony for ICT services such as web, apps, and digital platforms. Experts in each field evaluate innovation, marketability, creativity, practicality, and public value to select the winners.

LG Uplus announced on the 29th that it won the Gold Award in the IT Devices & Communications category at Korea's largest ICT awards ceremony, the 'ICT Award Korea 2025'. LG Uplus executives and employees are taking a commemorative photo at the awards ceremony. Photo by LG Uplus

LG Uplus operates a digital channel called 'Ujam' on its official website, Uplus.com, and its official application, Your U+, offering content and benefits. This year, the company received the award for its newly added 'Security Plus' series, introduced in response to rising interest in security.

LG Uplus provided security content with the goal of 'turning anxiety into reassurance,' utilizing a three-step communication strategy. The first step involved delivering information via text and push notifications, the second step was posting content helpful for daily life, and the third step offered free security service benefits.

When producing Security Plus content, the focus was on introducing hacking and phishing prevention methods in an easy and approachable manner. As a result, the company was evaluated as having systematically provided security guidelines and seasonal benefits, earning trust by helping customers feel secure.

The benefits were also linked to content, including free security services such as the USIM Protection Service, SMS Number Spoofing Block, Dual Account Authentication, and U+ Spam Block, all of which customers can sign up for themselves.

LG Uplus plans to further advance its security system so that digital crimes customers may encounter in everyday life can be prevented in advance using artificial intelligence (AI) technologies. The company intends to create content that is easy for customers to understand, providing essential information and benefits for daily life.

Jeon Kyung-hye, Executive Vice President of Digital CX & Growth at LG Uplus, stated, "We are proud to be recognized for our efforts to enhance customer awareness and actively communicate through Security Plus," adding, "We will continue to deliver customer value of trust and reassurance through differentiated content."

This content was produced with the assistance of AI translation services.