Shinhan Card Wins 10th Award at the World's Top Three Design Competitions

Shinhan Card Wins Two Main Awards at Germany's Red Dot Design Award 2025
Recognized for Excellence in Brand & Communication with The Best-X and Trip Pass Cards

Shinhan Card announced on August 28 that it won two main awards in the Brand & Communication category at the Red Dot Design Award 2025 in Germany for its Shinhan Card The Best-X and Trip Pass Card.

The Red Dot Design Award is regarded as one of the world's top three design awards, alongside Germany's IF Design Award and the United States' IDEA.

Each year, the award evaluates innovation, creativity, and impact in three categories-product design, brand & communication, and concept design-to select outstanding designs.

With this achievement, Shinhan Card has received its second Red Dot Design Award since 2022 and has now won a total of ten awards among the world's top three design competitions.

Shinhan Card The Best-X, launched in February as a premium product, features the letter "B" from "BEST" as its main design motif, highlighting luxury through a metallic sheet effect and intricate patterns.

It was highly praised for delivering a differentiated customer experience by applying a transparent material to its exclusive packaging.

The Trip Pass Card is a prepaid card for foreigners, created in collaboration with the National Museum of Korea, the National Museum Cultural Foundation, and Road System.

The card plate reproduces the texture and celadon green color of Goryeo Celadon and incorporates the beauty of mother-of-pearl lacquerware, expressing the unique cultural and artistic excellence of Korea through its design, which received high praise.

Both cards were also selected as excellent designs in the '41st Excellent Design Product Selection' contest.

With this, Shinhan Card has been chosen as an excellent design for three consecutive years. The Excellent Design Product Selection is a leading domestic design award hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion.

Products selected as excellent designs are awarded the government-certified 'GD (Good Design) Mark.'

A Shinhan Card representative said, "It is very meaningful to have our efforts to provide customers with more valuable brand experiences recognized," and added, "We will continue to strive to create differentiated designs at every point of contact with our customers."

This content was produced with the assistance of AI translation services.