K-Spicy Yeongyang Chili Comes to Seoul!... This Year's 'Yeongyang Chili H.O.T Festival' to Be Held
A Three-Day Festival of Yeongyang Chili Peppers
Direct Sales from Yeongyang Farms
Experience "Brought with Plenty of Nutrition!" in the Heart of Seoul
On August 29, Seoul City Hall Square will be painted red with Yeongyang chili peppers.
The 2025 Yeongyang Chili H.O.T Festival will offer an opportunity to purchase high-quality Yeongyang chili peppers-grown in the pristine Yeongyang County-at prices reduced by cutting distribution margins through Korea's first-ever "traveling marketing" initiative, which delivers the best chili peppers directly from the source to consumers. Visitors to Seoul City Hall Square will be able to enjoy these premium peppers at the same prices as in their place of origin.
The main significance of this event lies in building trust with consumers through direct sales of outstanding agricultural and specialty products from clean regions. The slogan, "Brought with plenty of nutrition!" conveys the farmers' dedication to consumers.
Now in its 17th year, the Yeongyang Chili HOT Festival will feature a range of programs, including exhibitions and sales of agricultural and specialty products, a county promotional exhibition hall, citizen participation experiences, a Yeongyang chili-themed garden, an opening ceremony, live broadcast programs, traditional games, and stage performances.
Held for three days in the heart of Seoul, the Yeongyang Chili HOT Festival brings together strictly selected farms, the Yeongyang Chili Distribution Corporation, Yeongyang Nonghyup, Namyeongyang Nonghyup, and other outstanding chili powder processing companies. This event promises three HOT and sweet days where visitors can experience the dedication and care poured into Yeongyang's chili peppers.
Hot Picks Today
"Could I Also Receive 370 Billion Won?"... No Limit on 'Stock Manipulation Whistleblower Rewards' Starting the 26th
- Samsung Electronics Labor-Management Reach Agreement, General Strike Postponed... "Deficit-Business Unit Allocation Deferred for One Year"
- "From a 70 Million Won Loss to a 350 Million Won Profit with Samsung and SK hynix"... 'Stock Jackpot' Grandfather Gains Attention
- "Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
County Governor Oh Dochang stated, "As waves of red chili powder rise like the tide at the festival site, this event will mark the spicy and sweet beginning of autumn. We hope that the high-quality agricultural and specialty products, prepared with honesty and integrity, will grace your tables. Whether as a Chuseok gift or for making kimchi, we invite you to check the quality of these peppers for yourself at the event."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
