Ace Bed Unveils "Ace in the Strange Science Land" TV Commercial
Expanding the Symbolic Universe of "Bed = Science" for Restful Sleep
New Product "Flora" Embodies This Distinctive Mood in Its Design
On August 25, Ace Bed announced that it had released a new TV commercial for the second half of the year under the theme "Ace in the Strange Science Land."
Through this campaign, Ace Bed visually depicted a mysterious world of restful sleep that does not exist in reality but everyone wishes to experience, using the fairy tale motif of "Alice in Wonderland" and fantasy-inspired direction. The company explained that it has expanded its existing "Bed = Science" heritage into "A Strange Science Land Where Everyone Can Sleep Well," further differentiating its brand identity and raising expectations for the quality sleep that Ace Bed provides.
Most scenes in the commercial were filmed on actual sets rather than using computer graphics. Large-scale gardens and ponds were constructed to enhance the scale, and surreal objects such as giant mushrooms, flowers, and flamingos were created as physical props. The rabbit messenger, inspired by the White Rabbit from "Alice in Wonderland," was rendered in 3D and vividly portrayed as a guide leading sleepless modern people into the world of restful sleep.
The newly launched product, "Flora," is also connected to this new universe. Featuring an elegant curve, three stable buttons, and a rich cushion volume, its design harmonizes these elements to create an atmosphere reminiscent of the deep and cozy world of restful sleep that seems to exist only in "Ace in the Strange Science Land."
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An Ace Bed representative said, "The new TV commercial is the first step in conveying Ace Bed's unique 'Bed = Science' philosophy in a new way through the special universe of 'Ace in the Strange Science Land.' Through this campaign, our goal is for consumers to intuitively understand and look forward to experiencing the scientific value and quality of sleep that our brand pursues."
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