Cover Summary Opens First 'KEEK' Flagship Store in Seongsu-dong, Seoul

Second Flagship Store to Open in Hannam-dong This Year

Cover Summary announced on the 22nd that it has opened its first 'KEEK' flagship store in Seongsu-dong, Seoul.

This flagship store is located in the heart of Seongsu-dong's prime commercial district, where multiple global brand stores are clustered, and has been designed as a space focused on brand experiences. Starting from Seongsu, a hub for fashion and lifestyle trends, KEEK plans to expand its touchpoints with both domestic and international customers.

Interior view of the Keke flagship store in Seongsu-dong, Seoul. Cover Summary

The store features a cave-inspired design that seamlessly connects its red brick exterior with the interior, and offers an immersive experience through a large screen that makes visitors feel as if they are passing through a canyon. The main product lineup, including KEEK's signature 'Pillowdy', as well as neck cushions, bags, and accessories, is displayed so that visitors can directly experience the functionality and design of the products.

In particular, the store provides multilingual guides and customized services for foreign customers, enhancing convenience and accessibility for international visitors.

To celebrate the opening of the flagship store, KEEK will hold online and offline promotions throughout September. Customers who add KEEK as a KakaoTalk Plus Friend will receive a 20% discount coupon for all products, and those who try out the Pillowdy in-store will be given a complimentary 'Buckle Pocket' pouch as a gift.

Lee Jaeho, CEO of Cover Summary, stated, "Seongsu is a trendsetting hub where fashion and culture converge, making it the ideal location to showcase the lifestyle tech that KEEK aspires to. Within this year, we will open a second flagship store in Hannam-dong to further solidify our position in the fashion tech market."

This content was produced with the assistance of AI translation services.