Musinsa Launches Lifestyle Brand 'No The Love' with Broadcaster Hongchul Noh

Launching Three Types of Toothpaste and Toothbrushes
Exclusive Sale on Musinsa Beauty Starting from the 22nd

Musinsa announced on the 22nd that it will launch the lifestyle brand 'No The Love' together with broadcaster Hongchul Noh.

No The Love features a Cupid-themed design that conveys Hongchul Noh's signature positive energy. The brand will introduce dental care products that are highly practical for everyday use.

Musinsa announced on the 22nd that it will launch the lifestyle brand 'No The Love' together with broadcaster Hongchul Noh. Photo by Musinsa

During the brand launch process, Musinsa collaborated extensively with Hongchul Noh on concept development, product development, design, and marketing. Previously, Musinsa has built competitiveness in the beauty category by operating its own brands such as ODDTYPE and WHIZZY.

The newly released products include two types of Positive Toothpaste and one type of Positive Toothbrush. The Positive Toothpaste excludes harmful substances and contains seven ingredients, including three extracts that have received the international organic and natural cosmetics certification (COSMOS). The Positive Toothbrush features an ergonomic design with a curved head tilted at 7 degrees, reducing strain on the gums.

No The Love products will be available on Musinsa Beauty starting from the 22nd. Customers who purchase any product will receive a mini Positive Toothpaste on a first-come, first-served basis, and those who spend over 50,000 won will also receive a Positive Toothbrush.

A Musinsa representative said, "Based on the expertise Musinsa has accumulated in the beauty sector, we planned this collaboration to create synergy with Hongchul Noh's positive energy," adding, "We will offer differentiated dental care items for customers who value individuality and personal taste."

This content was produced with the assistance of AI translation services.