Paju City Launches SMS Campaign to Prevent Reservation No-Show Scams at Restaurants and Lodging Businesses

Paju City in Gyeonggi Province is conducting regular SMS campaigns targeting local restaurants and lodging businesses to prevent the recent surge in reservation no-shows.

Paju City Hall view. Provided by Paju City

This measure aims to minimize the economic losses suffered by business owners due to reservation no-shows. The city sends out informational messages around weekends each month, when the likelihood of no-shows is particularly high.

The SMS messages include information about the "10% Deposit When Making a Reservation" campaign, examples of reservation no-show scams, and instructions on how to report such incidents. There have been confirmed cases where these messages have helped prevent losses.

In addition, Paju City is running reservation no-show prevention videos through various channels, including the Paju City Hall website, the Paju Restaurant Association website, local electronic billboards, and the bus information system, as part of a multifaceted promotional effort.

The city has also established a close cooperation system with the Paju Police Station, enabling immediate reporting to the police when suspected reservation no-show scams occur, so that business owners can receive assistance in preventing losses.

Jang Yeonhee, head of the Hygiene Division, stated, "Reservation no-shows are a serious problem that cause significant harm to small business owners. We will do our best to foster a healthy reservation culture through public awareness and ongoing promotional activities."

This content was produced with the assistance of AI translation services.