Hyun Jeong-eun to New Hires: "Be a 'Pro Challenger' Like Chung Ju-yung"
Hyun Jeong-eun, Chairwoman of Hyundai Group, met with new employees and emphasized the importance of being a "pro challenger," urging them to pioneer the company's future together. The term "pro challenger" is a newly coined word referring to someone who is unafraid of failure, constantly takes on new challenges, and ultimately achieves growth.
According to Hyundai Group on August 21, Chairwoman Hyun personally handed out appointment letters and encouraged employees at the completion ceremony for the 2025 second-half new manager training program, "Starting the Hyundai Journey," held on August 8 at H-Stadium in the Hyundai Group headquarters in Yeonji-dong, Seoul. This program is tailored to each cohort, taking into account job characteristics and stages of growth, and is conducted over the course of one year after joining the company.
In her congratulatory speech, Chairwoman Hyun highlighted the importance of courageous challenges and mentioned the term "pro challenger." She said, "Hyundai Group is a foundation built by many Hyundai people, including the late Honorary Chairman Chung Ju-yung and the late Chairman Chung Mong-hun, who were all pro challengers. Now it is your turn to take the baton. Failure is also a part of success, so I hope you will bravely take on challenges in your work at the company."
At last year's completion ceremony, Chairwoman Hyun also received a positive response from new managers by connecting "Wonyoung-style thinking" to the positive Hyundai spirit. "Wonyoung-style thinking" is a newly coined term referring to the positive mindset of Jang Wonyoung, a member of the girl group IVE.
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A Hyundai Group representative stated, "Chairwoman Hyun attends every new manager completion ceremony in both the first and second halves of the year to deliver words of encouragement. In particular, her use of new slang is a fresh attempt to break down generational barriers with young new employees and serves as a good example of intergenerational communication in the workplace."
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