Gorpcore Brand KEEN Enters Trail Running Market with New 'Seek' Launch

Development of Trail Running Shoes After Two Years of Research
KEEN to Expand Trail Running Lineup Through 2026

LF announced on August 21 that the American shoe brand KEEN, which it imports, has launched the trail running shoe "Seek" to target the trail running market.

As a leading gorpcore brand, KEEN has developed a trail running shoe that combines performance and comfort, capitalizing on the recent running boom. Seek is the result of about two years of research, including in-depth interviews with runners and the creation of numerous prototypes.

Seek is designed to provide a stable running experience even on rough and rugged terrain. The outsole features 4mm thick high-abrasion rubber lugs, boasting durability and traction for running over 1,500 km. The midsole is equipped with the latest high-rebound foam, offering outstanding comfort. Additionally, the shoe combines a highly breathable upper, a padded instep pad, and a stretchy knit material, enabling long-distance running.

To celebrate the launch of the new product, an event will be held at 7:30 p.m. today with 20 runners, including trail running influencers. The run will start from the Good Runner Company Bukchon store and cover a course of approximately 9 km centered around Inwangsan.

KEEN plans to introduce additional trail running product lines covering various terrains and performance levels by 2026.

An official from the LF Footwear Division stated, "As a brand loved for its comfort and durability, we are introducing a new product for customers who want to run with stability," and added, "Seek is a product for all trail runners, from beginners to experienced runners, and following our success in gorpcore, it will make a mark in the trail running market as well."

This content was produced with the assistance of AI translation services.