Startup Alliance and Wanted Lab Publish "Startup Japan Entry Playbook"

Combining Wanted Lab's Experience and Startup Alliance's Expertise
A Comprehensive Guide for Entering the Japanese Market

On August 21, Startup Alliance announced that, together with Wanted Lab, it has published the "Startup Japan Entry Playbook."

This book was created to provide practical guidance for startups preparing to enter or already operating in the Japanese market. It combines the operational experience of Wanted Lab’s Japanese subsidiary, Wanted Japan, with Startup Alliance’s expertise in supporting overseas expansion. The book includes a checklist for entering the Japanese market, background information on why Korean startups are expanding into Japan, analyses of successful cases and entry strategies, HR tips for successful market entry, and a business operations guide.

Startup Alliance and Wanted Lab have published the "Startup Japan Entry Playbook." Startup Alliance

Wanted Lab has organized key business and cultural factors for Korean startups to consider when entering Japan. The playbook also incorporates practical know-how accumulated through various support programs, such as the "Moonshot Program," which helps domestic companies entering or planning to enter the Japanese market recruit "bridge talent" with business experience in both Korea and Japan.

The playbook features the results of a survey conducted with 44 startups that are either considering or have already entered the Japanese market. It outlines the reasons why Korean startups find the Japanese market attractive and identifies the main obstacles they face during the entry process.

The Startup Japan Entry Playbook is available for free download on the Startup Alliance website and the events section of the official Wanted Lab website.

Kang Chulho, CEO of Wanted Japan, said, "Understanding the Japanese business culture of the 'art of slowness,' securing bridge talent, and building strategic partnerships will greatly help reduce trial and error through effective localization strategies."

Lee Gidae, Head of Startup Alliance Center, stated, "I hope K-startups will make good use of the high favorability toward Korea," adding, "I hope this playbook serves as a reliable guide for startups to discover real opportunities and successfully establish themselves in the Japanese market."

This content was produced with the assistance of AI translation services.