Hanssem Relaunches Premium Mattress "Hanssem Four Seasons"
"Black T Spring" Technology Now Applied Across All Four Seasons Mattresses
Hanssem announced on August 20 that it has relaunched its entire lineup of the premium mattress model, "Hanssem Four Seasons."
To strengthen its product competitiveness and enhance customer experience in the mattress sector, Hanssem carried out a comprehensive renewal of its core model, Four Seasons, including a specification upgrade, changes to product design, a redefined brand identity (BI), and a reorganization of product names.
First, Hanssem expanded the application of its proprietary "Black T Spring" technology across the entire lineup. The Black T Spring is made from oil-tempered steel wire, hardened in oil at temperatures above 1,000 degrees Celsius, which provides excellent elasticity and durability. In addition, Hanssem applied its patented gradient spring structure. Within a single spring, the "comfort zone," which absorbs shocks, and the "support zone," which provides support, are arranged in various ways to ensure each mattress has the appropriate firmness.
The "Clima System," which regulates the mattress to an optimal temperature, has been applied to the Four Seasons 6 and 7 products. This system absorbs heat in the summer and releases heat in the winter, helping to maintain the ideal skin temperature for sleep, between 28 and 31 degrees Celsius.
Furthermore, all products now feature the "Hue System," which keeps the humidity inside the mattress consistent. The product design has also been upgraded, utilizing low-saturation monotone colors to create a more modern and sophisticated look.
The brand identity (BI), previously expressed in Korean as "포시즌," has been changed to the English "Four Season." The logo now features an image symbolizing the spring, which is both the core of this renewal and Hanssem's proprietary technology, to emphasize expertise. The previous individual names for Four Seasons 6, such as "Hena," "Mare," and "Sage," have been changed to more intuitive terms like "Hard," "Medium," and "Soft," allowing customers to easily recognize the firmness of each mattress.
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A Hanssem representative stated, "Through this renewal of the Four Seasons mattress, we aim not only to provide the optimal sleep environment tailored to various sleep patterns and lifestyles, but also to further enhance the value of our premium mattresses. We will continue to introduce products that satisfy customers by combining outstanding technology and sophisticated design."
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