"Toward a Friendlier Image": Public Procurement Service Unveils New Mascots "Narmee" and "Dali"

On August 14, the Public Procurement Service announced that it would unveil its newly designed official mascots, "Narmee" and "Dali," which were created through a national contest.

New mascots of the Public Procurement Service, Narmee and Dali. Photo by Public Procurement Service

Narmee was first introduced as the mascot of the Public Procurement Service in 2007. The newly revealed design updates the original Narmee image to reflect contemporary trends.

The agency aims to use the mascots to present a more approachable image to the public and businesses, and to foster closer communication.

Narmee is inspired by the stork, a symbol of transparency. In May, the Public Procurement Service held the "2025 A Slightly Special Procurement Contest" for the general public, and the new Narmee was redesigned based on the character that won the grand prize in the contest.

Through this process, Narmee was reborn with a soft and modern appearance, embodying the core values of "fairness" and "trust" that are central to procurement administration, according to the agency.

Dali, the other mascot, is modeled after a squirrel. This mascot combines the cleverness and agility of a squirrel with the images of "communication" and "cooperation," representing the Public Procurement Service's commitment to being a reliable procurement partner essential to people's lives.

Going forward, the Public Procurement Service plans to utilize Narmee and Dali across various channels, including social networks, events, and promotional materials, to ensure that procurement policies and services become more familiar and accessible to both the public and businesses.

Park Cheolwoong, spokesperson for the Public Procurement Service, said, "Mascots serve as the face of an organization and play an important role in raising awareness. We will focus our promotional efforts so that Narmee and Dali can serve as friendly messengers connecting the public with the Public Procurement Service."

This content was produced with the assistance of AI translation services.