LG Household & Health Care's The History of Whoo Launches First Hair Loss Care Shampoo
Simultaneous Care for Scalp Aging and Hair Loss
On August 14, LG Household & Health Care announced the launch of "The History of Whoo Whoo Spa Scalp Anti-Aging & Hair Lifting Shampoo," a new product from its luxury royal skincare brand The History of Whoo, designed to address both scalp aging and hair loss symptoms.
The Whoo Spa line is a luxury hair care range that combines traditional royal wisdom for scalp and hair care with modern dermatological science. Key products include the Whoo Spa Essence Shampoo and Rinse. This marks the first time that The History of Whoo has introduced a functional shampoo aimed at alleviating hair loss symptoms.
The Whoo Spa Scalp Anti-Aging & Hair Lifting Shampoo provides a comprehensive four-step scalp and hair care solution, fundamentally improving scalp health and delivering rich volume. It contains biotin, polyphenols, and a patented scalp elasticity-boosting ingredient, which together help improve scalp elasticity, hairline density, and moisture within four weeks of use, delivering visible anti-aging effects to the scalp. In the same four-week period, hair shedding was reduced by 63.3%, demonstrating a significant alleviation of hair loss symptoms.
The Whoo Spa Scalp Anti-Aging & Hair Lifting Shampoo also boosts confidence in styling. Thanks to its patented root volumizing ingredient, it maintains root volume for up to eight hours after use. This volumizing effect persists even in high humidity, strong winds, or when wearing a hat. Additionally, the shampoo contains patented ingredients that reinforce both hair and skin protein bonds, resulting in a 14.3% improvement in hair tensile strength-its resistance to pulling-after four weeks of use.
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A representative from The History of Whoo stated, "The Whoo Spa Scalp Anti-Aging & Hair Lifting Shampoo, which incorporates The History of Whoo's expertise as Asia's leading anti-aging skincare brand, will deliver a differentiated customer value that those concerned about hair loss and scalp aging have not experienced before." The representative added, "Going forward, The History of Whoo will continue to lead innovation in the scalp care sector of K-beauty."
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