Naver Webtoon to Adapt Disney Hits into Webtoons through Content Partnership
Naver Webtoon to Adapt Disney, Marvel, and Star Wars into Webtoons
Over 100 New Original Webtoon Series to Launch Alongside Classic Titles
Naver Webtoon will adapt iconic works from The Walt Disney Company, including Disney, Marvel, and Star Wars, into webtoons.
Webtoon Entertainment, the U.S. headquarters of Naver Webtoon, announced on August 13 that it has signed a global content partnership with The Walt Disney Company (Disney).
Webtoon Entertainment, the U.S. headquarters of Naver Webtoon, announced on the 13th that it has signed a global content partnership with The Walt Disney Company (Disney). Photo by Naver Webtoon
View original imageThrough this collaboration, major titles from Disney, Marvel, Star Wars, and 20th Century Studios will be reimagined as vertical-scroll webtoons. The two companies plan to sequentially release approximately 100 series through a dedicated Disney section that will be newly established within the English app of Naver Webtoon's global platform, WEBTOON.
In addition to adapting existing works into webtoon format, the companies will also create new original webtoon series based on Disney, Marvel, Star Wars, and 20th Century Studios properties. These new original series will span a variety of genres, from superhero adventures to space-themed epics.
The first five titles to be made available through the dedicated Disney section are: The Amazing Spider-Man (2022-present), Avengers (2012), Star Wars (2015), Alien (2021), and A Very Old Story.
Kim Yongsoo, Chief Strategy Officer (CSO) and Head of Global Webtoon Business at Naver Webtoon, said, "We are delighted to present legendary and iconic works from Disney, Marvel, Star Wars, and 20th Century Studios in a webtoon format optimized for the mobile generation. This collaboration with Disney is just the beginning, and Naver Webtoon will continue to lead the way so that fans around the world can enjoy their favorite stories anytime, anywhere, together with Disney."
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Daniel Fink, Senior Vice President (SVP) of Business Development and New Business at Disney Consumer Products, said, "This collaboration allows us to expand the worlds of Disney's popular franchises onto the industry's leading digital platform operated by Webtoon Entertainment. We look forward to engaging deeply with global fans who love webtoons, as well as welcoming future fans who will experience Disney storytelling reinterpreted in new ways."
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