Siheung City Launches Relay Consumption Promotion Campaign Through Year-End to Revitalize Local Economy

16.3 Billion Won Invested in Local Currency Discounts and Consumption Promotions
"Heung Hae-ra Heung Sale" to Boost Local Spending
Companies Encouraged to Dine at Traditional Markets
Local Artists Join with Performances to Stimulate Consumption

Siheung City in Gyeonggi Province will launch a large-scale relay consumption promotion campaign through the end of the year to revitalize the stagnant local economy.

On August 12, the city announced at a press briefing at City Hall that it will implement the "Heung Hae-ra Heung Sale" campaign to boost consumption.

At the briefing, Jeong Hogi, Director of Economic Affairs for Siheung City, stated, "This event is a livelihood stabilization measure unique to Siheung and a consumption festival jointly organized by the public and private sectors," adding, "The local government and community have joined forces to maximize the effectiveness of the government’s ongoing livelihood recovery consumption coupons and to support the recovery of the local economy."

This campaign will run from this month through the end of the year. The city will allocate a total budget of 1.63 billion won and, on the last Friday, Saturday, and Sunday of each month, will host "Sirupangpang Day," a local currency discount event, and the "Neighborhood Commercial District Consumption Campaign" to encourage spending.

"Sirupangpang Day" offers a minimum discount of 14% and up to 20% by providing not only a recharge discount for the local currency but also an additional usage discount. When users recharge the local currency "Mobile Siru," they receive an incentive discount of 7-10%, and an additional 7-10% discount is applied at the time of payment.

The city will offer a 14% discount through this month, but from September to December, the total discount will be increased to up to 20%, with a 10% recharge discount and a 10% usage discount. The campaign will be held at all Siru-affiliated stores on the last Friday through Sunday of each month, starting from August 29-31. In particular, the usage discount period will be further extended during the Siheung Gaetgol Festival next month and Small Business Owners' Day in November.

The "Neighborhood Commercial District Consumption Campaign" will provide up to 8 million won in support to traditional markets and local commercial districts wishing to participate, enabling them to organize customized consumption promotion events.

From this month through November, these districts will host "magic shows and bubble shows" for visiting families, prize draws for purchasing customers, and "busking" events that combine consumption campaigns with cultural performances, all held on the last Friday through Sunday of each month.

During the campaign period, five Hanaro Mart local food stores in the city will also hold special discount events, including tastings of seasonal fruits and autumn-themed promotions. Local companies will be encouraged to use traditional markets for company dinners or lunches, and local artists will perform in major commercial districts during the campaign to help stimulate consumption.

The city has also set the issuance volume of local currency at 280 billion won, a 35% increase compared to last year, with the aim of creating a virtuous cycle in which increased consumption leads to local economic revitalization.

Director Jeong said, "We will do our utmost to ensure that this event develops into a consumption festival that brings warmth to every corner of the city and contributes to the recovery of the local economy."

This content was produced with the assistance of AI translation services.