Pop Mart Korea to Participate in Art Toy Fair 'ToyCon Seoul 2025'

Key IPs Including Pino Jelly and Labubu to Be Showcased

Pop Mart Korea announced on August 7 that it will participate in the art toy fair 'ToyCon Seoul 2025,' which will be held at COEX in Seoul until August 10.

ToyCon Seoul 2025 is a newly planned event by the art festival 'Urban Break,' now in its sixth year, and will be held as an independent section dedicated to art toy collectors and fans. Leading global art toy brands and more than 100 artist teams from 10 countries around the world will participate to showcase the appeal of art toys.

Pop Mart 'Pino Jelly' image. Pop Mart Korea

At this event, Pop Mart Korea will present 'Pino Jelly,' one of Pop Mart’s flagship intellectual properties, as well as the Korea-exclusive 'Pino Jelly Daisy Blister.' Pino Jelly is a jelly boy who lives in Sweet World and is characterized by a pure and cheerful personality, just like his transparent appearance.

Keyrings featuring other popular Pop Mart IPs?including Labubu, Crybaby, Molly, and Little Star?will also be introduced, aiming to promote Pop Mart’s unique art toys to visitors.

On-site, the 'Pop Look Magnet Styling Zone' will be operated. Visitors can experience the 'Sweet World Daisy Garden Photo Zone,' which recreates the Pino Jelly universe, and decorate keyrings themselves at this location.

A Pop Mart Korea representative stated, "At this art toy fair, visitors will have the opportunity to experience the diverse appeal of Pop Mart, from limited edition Pino Jelly items to popular character keyrings and interactive events."

This content was produced with the assistance of AI translation services.