Daemyung Sono Unveils 'by Sol Beach' Brand with Launch of Rene Blue in Goseong
Rebranded as Rene Blue by Sol Beach
Direct Operation Begins on the 22nd
All Rooms Offer East Sea Ocean Views
On August 6, Sono International, part of Daemyung Sono Group, announced that it will rebrand the Rene Blue Hotel, located on Songjiho Beach in Goseong-gun, Gangwon Province, as "Rene Blue by Sol Beach" and begin direct operation of the property starting from August 22.
The Rene Blue Hotel is the first property where Sono International is applying the "by SOL BEACH" brand. According to the company, "by Sol Beach" is a developer brand that distinguishes itself from Sol Beach's Mediterranean concept, aiming for a casual coastal lifestyle and operating flexibly according to the local environment and characteristics.
Rene Blue by Sol Beach is a 10-story building with one basement level, featuring a total of 87 guest rooms as well as facilities such as a restaurant and lounge. All rooms, including the four types?Deluxe, Premier, Prestige, and Presidential?offer ocean views of the East Sea.
The restaurant "Blue Kitchen," located on the second floor, serves breakfast and dinner as a buffet, while offering premium a la carte menus for lunch. The rooftop lounge "Blue Sky" on the 11th floor provides panoramic views of the sky and blue sea of Songjiho Beach.
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A Sono International representative stated, "We are excited to introduce the coastal lifestyle brand 'by Sol Beach' against the beautiful backdrop of Gangwon Province's East Coast," adding, "We will strive to establish Rene Blue by Sol Beach as a major hub for marine leisure and tourism in the future."
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