Yongin City to Distribute Free 3D Joayong Emoticons for Joayong’s Birthday

Available to 270,000 People
Usable for 30 Days

Yongin City in Gyeonggi Province is holding an event to distribute free 3D emoticons of its official character, Joayong.

This event commemorates the copyright registration date of Joayong, and the distribution is targeted at the 270,000 friends of the city's KakaoTalk channel.

Lee Sangil, Mayor of Yongin, stated, "Joayong of Yongin is especially loved by citizens, including teenagers," adding, "We organized this event to bring joy to citizens' daily lives by creating emoticons that capture Joayong's charm."

The emoticon set being distributed this time includes 16 animated emoticons that can be used in everyday situations, such as: Joayong enjoying a party while dancing, Joayong cheering with support items, and Joayong being moved with emotion.

The emoticons will be available starting at 2:00 p.m. on August 8. After launching the KakaoTalk app, users can search for "Yongin City" in the search bar and add the channel to download the emoticons for free. If the number of channel friends exceeds 270,000, recipients will be selected randomly. The emoticons can be used for 30 days after downloading.

Joayong is considered a character that, unlike most public institution mascots, has achieved high recognition and shows commercial potential.

In particular, last year, to mark the Year of the Blue Dragon, Joayong attracted attention by launching collaborative products with Everland's character, Leci. Last year, the city became the first local government to establish a character promotion zone inside its city hall, and this year, it operated "Joayong Pop-up Stores" at seven Emart locations in the city, receiving enthusiastic responses from citizens.

Last month, Joayong was invited to walk the red carpet at the "K-Dinosaur Celebration Parade," which commemorated the visit of the lead actors from the film "Jurassic World: New Beginning." The city also plans to hold a Chinese character festival centered on Joayong during the "Yongin Citizens' Day" festival at the end of next month.

This content was produced with the assistance of AI translation services.