"Let's Promote the APEC Meeting": Spokesperson Joins Soda Pop Challenge... Ministry of Agriculture's Social Media Sees Surge in Likes

Minister Song Miryung and Spokesperson Jeon Hanyoung Frequently Appear
Promoting the APEC Food Security Meeting with the "Kedeheon" Soda Pop Challenge

Jeon Hanyeong, spokesperson for the Ministry of Agriculture, Food and Rural Affairs, is participating in the Soda Pop Challenge from "K-Pop Demon Hunters" (Kedeheon) to promote the Asia-Pacific Economic Cooperation (APEC) Food Security Ministerial Meeting to be held in Incheon on the 9th and 10th. Ministry of Agriculture, Food and Rural Affairs YouTube

According to a report by Yonhap News on August 6, Jeon Hanyoung, spokesperson for the Ministry of Agriculture, Food and Rural Affairs, has gained popularity by appearing in a challenge video produced to promote the Asia-Pacific Economic Cooperation (APEC) Food Security Ministerial Meeting, which will be held in Incheon on August 9 and 10. In the video, Jeon is dressed as "Abby," a member of the Lion Boys, a boy group featured in the Netflix animation "K-Pop Demon Hunters" (Kedeheon), and participates in the Soda Pop Challenge.

On August 5, the Ministry of Agriculture, Food and Rural Affairs uploaded the Soda Pop Challenge video to its YouTube channel to promote the APEC Ministerial Meeting. As of 9:55 a.m. on August 6, 17 hours after the video was posted, it had garnered approximately 10,000 views and 208 likes.

The ministry stated that it produced this content to increase interest in the APEC Food Security Ministerial Meeting. The meeting will bring together representatives from 21 APEC member economies to discuss food security and innovation in agri-food systems in the Asia-Pacific region.

From the left, Song Miryung, Minister of Agriculture, Food and Rural Affairs, and on the right, Jeon Hanyoung, spokesperson of the Ministry of Agriculture, Food and Rural Affairs, appearing on the Ministry's YouTube channel. Photo by Yonhap News

An official from the Ministry of Agriculture, Food and Rural Affairs explained, "The APEC Food Security Ministerial Meeting is an event where ministers from the agricultural sector around the world gather, so we planned our promotional strategy around the themes of 'global,' 'trendy,' and 'everyone's support.' For this reason, we determined that the Soda Pop Challenge from the globally popular K-Pop Demon Hunters was the most suitable choice."

This is not the first time the ministry's social media activities have attracted attention. In particular, the direct participation of Minister Song Miryung and spokesperson Jeon Hanyoung has generated a positive response from online users. During the Netflix "Black-and-White Chef" craze, spokesperson Jeon played the role of judge Chef An Sungjae, evaluating Minister Song's cooking.

This content was produced with the assistance of AI translation services.