Hi and L-FO BOX Target Senior Digital Healthcare Market

Convergence of AI Technology and Educational Content Expertise

Digital healthcare company Hi announced on August 5 that it has signed a memorandum of understanding (MOU) with edtech specialist L-FO BOX to jointly pursue business initiatives in the senior market.

Hai's cognitive function enhancement digital service 'Saemirang'. Hai

Under this agreement, Hi, which has accumulated expertise in artificial intelligence (AI)-based digital healthcare technology, plans to integrate L-FO BOX's content planning and development know-how?gained in the field of children's education?into the senior market.

L-FO BOX has demonstrated its competitiveness in the edtech sector by developing engaging and educational content tailored to children's perspectives over many years. Building on this foundation, the company is now focusing on creating content for seniors, such as art, music, and reminiscence programs, which support emotional stability and brain activation, establishing this as a new growth engine.

Hi's "Saemirang" is a tablet-based cognitive training solution designed to prevent and manage cognitive decline in seniors through enjoyable, game-like tasks. Its data-driven, customized training programs have earned high credibility in the field.

Hai CEO Jinwoo Kim (left) and Elpobox CEO Hyunwoo Jang are posing for a commemorative photo after signing a Memorandum of Understanding (MOU) for joint promotion of senior business on the 31st of last month. Hai

Jang Hyunwoo, CEO of L-FO BOX, stated, "We have found answers to how people can enjoyably immerse themselves and grow while creating children's educational content, and now we want to bring these solutions to seniors as well." He added, "By combining Hi's outstanding technology, we will create the best cross-generational synergy in education and healthcare, bringing new vitality to the lives of seniors."

Kim Jinwoo, CEO of Hi, said, "By combining proven content with data-driven technology, we will establish unparalleled competitiveness in the domestic senior digital healthcare market and make a meaningful contribution to seniors' healthy and happy lives."

This content was produced with the assistance of AI translation services.