"Light to Carry, Plenty to Enjoy: Jeju Samdasoo Launches 1-Liter Bottle"

Expanding Consumer Choices in Response to Changing Consumption Trends

Jeju Special Self-Governing Province Development Corporation, the producer and distributor of Jeju Samdasoo, announced on August 5 that it will launch a 1-liter Jeju Samdasoo product to meet the diverse demands of consumers.

The launch of the 1-liter Jeju Samdasoo is a strategy to respond to the changing bottled water market environment, such as the increase in single-person households and the growing demand for an "adequate volume" in various consumption situations, aiming to become more closely integrated into consumers' daily lives.

The newly introduced 1-liter Jeju Samdasoo maintains the existing square bottle shape while adopting a slim design for improved grip, enhancing portability and usability. It is packaged in a set of nine bottles (3x3), distinguishing it from the commonly seen six-bottle (2x3) packs, and is designed so that a single-person household can use it amply for drinking and cooking over a week. The 1-liter Jeju Samdasoo will be released exclusively as a label-free product.

According to a consumer survey conducted prior to the development of the 1-liter product, 58.5% of respondents said they had purchased 1-liter bottled water before, mainly for outdoor activities such as camping or fishing. The main advantages cited for the 1-liter size were portability and efficient use of space. Jeju Development Corporation actively reflected these survey results by introducing the new 1-liter Jeju Samdasoo product, which offers both "adequate volume" and "high portability."

The 1-liter Jeju Samdasoo product will be available for purchase through the Jeju Samdasoo home delivery app, various online channels, and major supermarkets nationwide. The company also plans to gradually expand its sales channels to make the product more easily accessible to a wider range of consumers.

Baek Kyunghoon, CEO of Jeju Development Corporation, stated, "The launch of the 1-liter Jeju Samdasoo is a strategy aligned with changes in the bottled water market and consumer environment," adding, "We will continue to strengthen our brand competitiveness through market response strategies based on market analysis and consumer needs."

This content was produced with the assistance of AI translation services.