Amorepacific AESTURA Enters Chinese E-Commerce Market
Launch on Major Platforms Including Tmall, Douyin, JD.com, and VIPShop
Amorepacific announced on August 5 that its authentic derma brand AESTURA will officially enter the Chinese market, focusing on major local e-commerce platforms.
In line with Chinese consumers' preference for online shopping, the brand plans to sequentially open official brand stores on major online platforms such as Tmall, Douyin, JD.com, and VIPShop.
In China, the entire Atobarrier365 line will be introduced, including the Atobarrier365 Cream, ampoules, lotions, and serums. The Atobarrier365 Cream, known as the capsule cream, is a popular product that sells one every seven seconds and has surpassed a cumulative sales volume of 7 million units.
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An AESTURA representative stated, "Through our online-focused strategic entry, we expect to reach local Chinese customers with sensitive skin more closely and conveniently. As AESTURA, a leading derma brand representing Korea, has established a solid position through collaboration with skin experts and years of research, we also anticipate a positive response in the Chinese market."
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