Yongsan-gu Promotes Urban Marketing with Super Graphic Fences at Construction Sites

Expansion to All of Yongsan-gu Next Year

Yongsan-gu in Seoul (District Mayor Park Heeyoung) is applying super graphics that embody the city's identity and vision to construction site fences. The district has transformed simple temporary barriers into a means of urban marketing that promotes the area's appeal.

Itaewon-dong supergraphic screen site. Provided by Yongsan-gu.

The construction site of 'Eterno Yongsan,' the Crown Hotel development project in Itaewon-dong near the Yongsan-gu Office, marks the starting point of this new initiative. At this site, a large super graphic fence has been installed, replacing the previous achromatic barriers. The new fence visually expresses Yongsan's identity and urban vision as the center of culture and tourism, a place of stylish everyday happiness, and the starting point of a future-oriented city.

This project is a public-private urban branding content jointly created by Yongsan-gu and Hyundai Engineering & Construction. The focus was on transforming the monotonous street landscape into a vibrant and enjoyable space. At night, a lighting system is added, which not only ensures pedestrian visibility but also helps prevent crime. As a result, the design is recognized for enhancing both the city's aesthetics and public safety.

Yongsan-gu explained, "Given the area's characteristics of active large-scale redevelopment and small-scale construction, super graphic fences will serve as a strategic model for improving the urban landscape."

The district plans to use this case as a 'priming water project.' Starting in the second half of the year, a total of 25 works will be selected through a design contest, and guidelines for applying construction site fence designs will be established, with plans to expand the application throughout the district starting next year.

Park Heeyoung, Mayor of Yongsan-gu, said, "Through super graphic fences, we hope construction sites will become spaces that share the city's sensibility and vision. We will continue to implement urban design policies that are close to residents' daily lives."

Itaewon-dong Supergraphic Screen Site. Provided by Yongsan-gu.

This content was produced with the assistance of AI translation services.