Bithumb Launches 'Summer Black Friday' Promotion with Alwayz

Bithumb announced on August 4 that it will be holding a 'Summer Black Friday' promotion for new Bithumb customers in partnership with the commerce platform Alwayz.

This promotion is a collaborative event linked to Alwayz's large-scale discount event, 'Summer Black Friday.' It is designed to provide first-time Bithumb registrants with generous shopping benefits and an opportunity to naturally experience virtual assets.

The 'Bithumb X Alwayz Summer Black Friday' promotion will run until the 27th of this month. Various events will be held across the platform, including the provision of Alwayz discount coupons.

First, there will be an event linked to 'Allfarm,' the flagship service of Alwayz. Allfarm is a gamified service where users grow crops in a virtual farm within the app and receive actual agricultural products delivered to their homes. With a cumulative user base of 10 million, it continues to enjoy steady popularity. During the promotion period, new Bithumb registrants can receive instant harvest benefits based on their Allfarm crop level.

Customers who purchase items on Alwayz will receive 30,000 KRW in Bithumb won, which can be used when signing up for Bithumb, guaranteed through the in-app 'Roulette Event' and paid out immediately. The same benefit is also provided to customers who complete the in-app 'Coin Game.'

Additionally, users who complete the 'Welcome Mission' in the Bithumb app can receive up to 20,000 KRW in additional benefits.

To participate in the event, users must complete Bithumb registration and then register the coupon code obtained from the Alwayz app in the Bithumb app.

However, duplicate participation in events is restricted, so users can only receive one of the following benefits: Allfarm instant harvest, Roulette Event, or Coin Game. The awarded Bithumb won will automatically expire if not used within 30 days after coupon registration.

Furthermore, all users who newly register with Bithumb during the promotion period will receive additional coins that can be used in Alwayz's 'Black Friday Store.' These coins can be used to enter for a chance to win prizes such as the latest smartphones, luxury bags, laptops, and more.

A Bithumb representative stated, "Through this collaboration with Alwayz, we believe it will be a great opportunity for potential customers to easily and enjoyably experience virtual assets through the familiar activity of shopping," adding, "We will continue to actively partner with companies across various sectors to expand the base of the virtual asset market and foster a healthy investment culture."

This content was produced with the assistance of AI translation services.