'Hampyeong County to Develop Local Food Certification Trademark for Transparent Agricultural Product Information'

Hampyeong County held a kickoff meeting for the "Hampyeong Local Food Certification Trademark (BI) Development Project" on the 1st at the county office's small conference room, attended by 12 people including local food operation groups and related officials. Provided by Hampyeong County, Jeollanam-do

Hampyeong County in South Jeolla Province announced on August 3 that it will actively pursue the development of its own certification trademark (BI) to enhance the quality and trustworthiness of local food.

On August 1, Hampyeong County held a kickoff briefing for the 'Hampyeong Local Food Certification Trademark (BI) Development Service' in the county office's small conference room, attended by 12 people including representatives from local food organizations and relevant public officials.

The county is launching this project to establish a local food brand that allows consumers to purchase with confidence by transparently providing quality and hygiene information for agricultural products produced in the region.

During the meeting, participants shared the direction for trademark development based on expert consulting and engaged in in-depth discussions on strategies to add trust and value to local food.

In particular, the trademark (BI) will visually display key information such as the producer and pesticide residue test results, so that anyone can intuitively recognize that the product is certified as high-quality agricultural produce by Hampyeong County.

The county plans to finalize the trademark name and design by December this year after collecting feedback from stakeholders and conducting consumer preference surveys.

Lee Sangik, the governor of Hampyeong County, stated, "By developing a county certification trademark, we aim to boost the pride of residents who produce local food and secure consumer trust, using this as a stepping stone toward globally competitive food products. We will do our utmost to ensure the project is completed without any setbacks."

This content was produced with the assistance of AI translation services.