Mayor Kim Kyoungil: "Starting Point for a Digital Self-Sustaining Economic Ecosystem... Promoting the 'Win-Win Economy Platform'"
Paju Launches Briefing Session
for Feasibility Study and Basic Plan
for the Win-Win Economy Platform
On July 30, the city of Paju held a kick-off briefing session for the "Feasibility Study and Basic Plan Establishment for the Win-Win Economy Platform," as part of its initiative to achieve one of its three major municipal goals: building a leading city for Korea's basic society. With this, the city officially began the project's implementation.
Kim Kyungil, mayor of Paju City, held a kickoff meeting on the 30th for the "Feasibility Study on Establishing a Win-Win Economic Platform and Basic Plan Development" as part of the promotion plan for the three major city administration goals, including "Building a Leading Basic Society City in Korea." Provided by Paju City
View original imageThis briefing was attended by Paju Mayor Kim Kyoungil, Paju Shared Economy Network Chairperson Yoon Kyungja, Paju Apartment Residents' Association President Lee Hyobeom, and representatives from related organizations and groups. The session included explanations of the study's objectives, direction, and main tasks, as well as discussions on the upcoming schedule and collaboration strategies.
The "Win-Win Economy Platform" is a local currency-based platform designed for participation by citizens, small business owners, social economy enterprises, and small and medium-sized enterprises in Paju. The city plans to develop it into a digital community for Paju that will promote local consumption and establish a circular economic ecosystem.
This research project will be conducted for four months until November 2025. It aims to assess the feasibility of building the platform, identify its core functions, develop operational plans, and establish step-by-step implementation strategies. Based on these findings, the city plans to begin full-scale construction of the platform in 2026 and will continue to pursue further advancement and expansion functions thereafter.
Mayor Kim Kyoungil stated, "I hope that countless citizens will meet as producers and consumers on the Win-Win Economy Platform, conduct transactions, find jobs, share information, and exchange technology, thereby strengthening the Paju economic community and making the local economy more robust. Connecting administration, commerce, culture, technology, and community through a single platform is not an easy challenge, but Paju has always taken on paths no one else has traveled and succeeded. I believe we can continue to move toward a new milestone as 'Paju, the number one digital local economy.'"
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Meanwhile, the "Win-Win Economy Platform" was identified as the top priority in the area of "Building a Leading City for Korea's Basic Society," one of the three major municipal goals, during policy issue surveys and consulting conducted in the first half of this year.
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